TURQUALITY® is a brand support program run by the Turkish Ministry of Trade, aimed at helping Turkish brands secure a strong, lasting position in global markets. PRWEST Global provides communications consultancy to companies already in the program or aiming to join it.
About the Program
The program offers a two-tier support structure based on a company's score:
- Companies scoring 50–80 points can benefit from the Brand Support Program (annual support ceiling of approximately USD 2.7 million).
- Companies scoring 80 points and above fall under the TURQUALITY® Program itself.
The PRWEST Global Difference
From brand positioning to international media relations, from communications documentation for the application process to global visibility strategies, PRWEST Global stands beside you as a strong communications partner throughout your TURQUALITY® journey.